Some time ago I had a conversation with Hill&Knowlton Latvia public relations specialist Egita Jirgensone. We talked about all kinds of new, social media but mainly about blogs. Because blogs in Latvia are becoming more and more popular and they can reach great part of audience that they want and can influence many minds.
E.Jirgensone stressed that in this digitalization process PR practitioners have to find out and know all before journalist do that and before he make a mountain out of a molehill while this PR specialist can clarify it for smaller part of people and audience which is worried and want to talk about that.
Constantly there is discussions about quality of blog’s content, because everyone can discuss many themes, make their own discussions, forums and express themselves as they want and how they want. So there is subjective thoughts which sometimes is abusive. They can bring a slur on somebody etc. H&K specialist says that blogs content are becoming more and more qualitative, because they should earn, and earnings depends on sponsors, sponsors want quality and good reputation and image, therefore they won’t pay for unqualitative content, information, for uncompetent and stupid ideas published there. They publish their advertisement there, therefore they show that they are supporting concrete web page or blog.
E.Jirgensone also maintain that one of the problem in nowadays is identity and privacy protection. More and more we can hear for cases where some information and content from e-mails become known in all company, just because it’s not a huge problem to read anyones mails in intranet. Of course the personnel should be professional and competent, but always you should think about what you are writing and what you should better not send by e-mail.
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